Selling Home Buyers on Conversational Text Messaging

Potential home buyers are seeking information on everything from property details to the buying process. When they come to your agency for help, responsiveness is key. Nearly 80% of today’s buyers expect real estate agents to respond to inquiries within a day and over 40% of them want a response within hours, according to research by Zillow.^[1] If you don’t respond quickly, you don’t get the client. Conversational text messaging provides the responsiveness you need.

Getting back to everyone by email and phone can become an all-consuming task, so you have to use the right technology to connect with digital-age home buyers. Since 70% of home buyers are now millennials or gen-Xers, it only makes sense that text messaging is the solution.