For years, marketers have ranked email as their top performing marketing channel. As text messaging
SMS messages are the preferred communication channel for most people with a smartphone—which is pretty
Consumers’ expectations continue to become more demanding. They want fast responses and less effort required
Conversational text messaging is a growing preference for consumers with brands they want to hear
Before I get into the advantages and how and why texting works like a charm,
Interactive content has been touted as the future of storytelling for marketing. But consider putting
There are many different channels that can be used for marketing execution and distribution, from
We all know that when we’re not relevant with a prospect, they find a vendor
SMS messages and texting is growing in preference as a communication channel between businesses, business
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