All businesses that send A2P messages on a 10DLC phone number are required by U.S. mobile carriers to register their brand with a chosen third-party partner. … If a business decides not to register their brand and continues using their 10DLC phone number, they will eventually experience disruption of service.

Please note: There is a separate charge for 10DLC.

Also, there would be a one-time charge of $4 for the Brand Name and a $10 monthly fee per campaign (per Use case) these charges are from the providers and not from SMS Magic.