A dedicated short code is a number that only you can use.

Dedicated short codes have several advantages. Perhaps the most important one is that they provide you with creative freedom. Because you are not sharing your number with anyone else, you can pick any keyword you want—even if another company is using it. With a dedicated short code, you also have more control over your brand image. Unlike a shared short code, you’ll know exactly what messages your customers are receiving from your number.