If you’re in the tech industry, you know that fast-paced innovation is the name of the game. Your products and brand need to stay on the cutting edge, and you constantly need to make your customers aware of new developments so they’ll be excited to buy.

If you haven’t already implemented SMS marketing into your business strategy, there couldn’t be a better time. Text messages can help you build and maintain your customer base and stand out from the rest of the pack. What makes this form of marketing so powerful? Read on to find out what SMS marketing can do for your tech company!

Nurture Leads and Customers With High-Value Content

Your leads might be interested in your products, but may not be ready to buy yet. Maybe a customer bought from you several years ago, but they’re due for an upgrade soon. Your challenge is to nurture a relationship between them and your brand, so they’ll stick with you until the right time comes.

SMS marketing offers an organic way to become a valuable source of facts, tips and useful information for your leads. Since text messages have around a 98% open rate, your leads will see your outreach. By sending helpful information that meets their needs, you’ll keep them subscribed to your messaging list, and your brand will add value to their lives. Consider reaching out with:

• Common problems your leads might be facing and explanations of how your product or service can help.
  • “Worried about security on your company’s devices? We can help  . . . “

• Interesting statistics or facts relating to technology in your leads’ specific industries or interests. With advanced SMS marketing solutions, it’s easy to both personalize and automate your outreach.
  • “A federal judge recently ruled against scanning students’ rooms during virtual test proctoring. Does your institution need new remote testing solutions? We’ve got options.”

• Creative shortcuts, tricks and strategies to help your leads solve tech-related headaches
  • “Record podcasts that sound better with these simple tips!”

Remember to keep messages short, to-the-point, and properly spaced (typically, once a week is a good schedule for promotional outreach). You can also use text messages to invite recipients to more in-depth sources of information, like your company’s blogs or how-to web pages.

Keep Customers Excited About New Innovations

Text messaging is a great way to let your customers know when you’ve rolled out a new product or upgrade. Texts are unobtrusive and easy to read, and your customers typically prefer them over any other channel. With multimedia messaging solutions (MMS), you can not only send product stats and information, but also multimedia files, like product images.

To quickly gauge interest in new products, whether you’ve already developed them or they’re still on the drawing board, you can message your customers with a quick survey. Asking for their opinion helps you tailor your offerings to their specific needs, and it also helps them know that you care about them and hear their concerns.

Offer Quick, Seamless, Multichannel Support

In the tech industry, product support and customer service are key. Today’s tech users don’t want to sit on hold for an hour waiting for someone to help. They want responsive, in-the-moment support that fits seamlessly into their busy lives. Your customers need to know that you’re there for them, not just before the sale, but afterwards as well.

Advanced conversational messaging solutions make it easy for your support team to answer questions and solve customers’ problems. Using keyword automation, your customers’ questions can easily be routed to the right agent. Members of your team can seamlessly collaborate on the same conversation, and messages from multiple channels will appear in a single inbox. Easy access to message history ensures every agent who works on a particular issue has all the facts they need to quickly resolve it. Your customers will appreciate the convenience of a text-based support conversation, which can take place while they’re on the clock, in the field or juggling other tasks.

With SMS marketing, your tech company can drive revenue, boost customer satisfaction and improve agent efficiency and workflow. Want to get started with SMS-Magic? Contact our customer support team for a demo or a free trial!